Rooted in people • Delivering Performance

Why Acacia

The acacia tree is one of the most distinctive trees in East Africa – ancient, grounded, expansive. I’ve spent a lot of time in that part of the world, and somewhere along the way the acacia became deeply personal to me.

So personal that I wrote a novel about it. Under the Acacia Tree is set in Uganda, and at its heart are the conversations that happen on a bench beneath that tree – deep, honest and unhurried. The kind of conversations that change things.

That’s the spirit I bring to my work. Real exploration, real reflection, real change. The name Acacia Growth carries all of it – roots that go deep, growth that’s genuine, and the belief that the most important conversations happen when people feel safe enough to be honest.

Acacia Growth testimonials

Embarking on my first coaching journey with Ed has been great! Ed skilfully guided me through the process, helping me uncover my strengths, values, and striking the perfect balance of challenge and space for exploring ideas and direction. His approach, combined with a supportive demeanor and extensive knowledge, made this introduction to coaching truly exceptional.
Without hesitation, I highly recommend Ed as a coach who will not only challenge and motivate but also empower you on your journey of personal and professional growth.

ANDY PARRY
HEAD OF NEWTON TECHNOLOGY
BNY INVESTMENTS